21 Concept


21CONCEPT, located on Level 9 in the iconic Dymocks Building was established in June 2016. The store aims to reinvent the concept of luxury outlet shopping, creating a bespoke private indulgence for the modern man.

Shop brands such as,Tom Ford, Dolce & Gabbana, Ermenilgildo Zegna, Brioni, Valentino, Gianni Versace, Caruso, Corneliani, Maison Margiela, Dsqaured2, Philipp Plein and more. Enjoy up to 70% off on all of your favourite designer labels, with a collection of trend setting, modern and classic styles in all categories.

Spanning over 150sqm in a private setting, customers are invited to come face-to-face with the 21CONCEPT experience, which offers a carefully hand-picked selection of brands and services like never seen in luxury outlet shopping before. Explore the assortment of luxury fashion, streetwear and made-to-measure services in store. Through travel and discoveries, new products and brands are regularly welcomed at 21CONCEPT....a unique approach combining modernity, originality and a careful attention to quality. This is the 21CONCEPT spirit: Luxury for the modern man.

For those who can’t visit us at The Dymocks Building - 428 George Street to experience the full story, check out www.21concept.com.au for an insight and sign up to our database to receive updates on new collections, news, events, special projects and collaborations. And don’t forget to follow us on our social networks: Facebook and Instagram.



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21 Concept
21 Concept opening hours


  • MON

    10:00AM - 6:30PM

  • TUE

    10:00AM - 6:30PM

  • WED

    10:00AM - 6:30PM

  • THUR

    10:00AM - 7:30PM

  • FRI

    10:00AM - 6:30PM

  • SAT

    10:00AM - 4:30PM

  • SUN